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TED is brilliant - I've sat there many times and said 'wow' after the talk. I've also worked for a lot of councils and education authorities in the UK and sat in on some evangelical 'how to improve kids education' meetings.

Both exhibit the same moment of 'insight' that people crave. It's like the 'idea' alone is the objective and now everyone can go home.

We lack a mobilizing 'do' component in this flow of peoples attention - what that is I dunno - a TedDone conference? In councils it was 'right - so, everyone back to work'.



The "doers" are already "doing," they don't need any encouragement. In fact, they're so busy "doing" they don't have time to waste on TED talks. They're not going to gain anything by going to a TED talk.

Now the people that do have time and resources to be able to afford the ticket to TED, they're not doers. Otherwise they'd be busy "doing." I know this is contrary to how TED presents itself, but when was the last time something meaningful resulted from a TED conference?

TED is a zoo of ideas for the great unwashed masses to filter by, to gawk at, then to go home and forget at the end of the day.




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