Casinos already have extensive systems for doing this through their loyalty card programs, where in return for getting comps (non-monetary incentives to frequent their casino, such as dinner on the house or a free hotel room) you give them observational powers over your gambling that resemble those possessed by the NSA in a Hollywood spy flick.
They're some of the most ruthless users of CRM (customer relations management) technology in the world.
(Bonus points for being written back when a 200GB database was impressive. :) )
I assure you that they don't need academics to tell them who the biggest losers are -- theories are fine and dandy, SQL queries make the world go round.
They're some of the most ruthless users of CRM (customer relations management) technology in the world.
See generally: http://archives.cnn.com/2001/TECH/industry/07/03/casinos.crm...
(Bonus points for being written back when a 200GB database was impressive. :) )
I assure you that they don't need academics to tell them who the biggest losers are -- theories are fine and dandy, SQL queries make the world go round.