Honestly, someone's willingness to learn programming just to implement their idea (if they stick with it) would be a huge positive to me. It is the people that think 99% of the work is having an idea that dishearten me. "Oh, if you implement my idea I will let you have 10% of the profit." Great...

"Yep, the only reason I'm not rich is that I couldn't think of the idea for a social photo gallery for cat pictures. I am just not creative enough to think of such amazing ideas."