Strongly disagree. If you have a crappy product, generally you won't be able to advertise effectively. People won't buy your product if it doesn't look useful, and even if you manage to trick some initial buyers, negative reviews and such will likely catch up to you.
On the other hand, if you create a great product but don't advertise at all, it can take a very long time to grow organically, since you don't have any initial users to share your product. Instead you can advertise to get that initial user base, and then your happy customers will help you to continue to grow. You could stop advertising at that point, but as long as your product is good you can probably grow even faster by continuing to market it to people.
Now sure, a lot of marketing is zero-sum. IE, Coke vs Pepsi and similar: ads whose purpose is to sway you between well-known competitors. But a lot of it does provide discovery for unknown products too.
And finally, most people expect it. I'm not exaggerating when I say at autotempest we get an order of magnitude more people complaining that we don't advertise enough than that we advertise too much. Often this will be new users who say something like, "This is great—wish I'd known about it years ago! You guys should do better marketing." Of course nothing would have stopped them from searching for a service like ours. We rank very highly on Google and such; but most people don't work that way.
On the other hand, if you create a great product but don't advertise at all, it can take a very long time to grow organically, since you don't have any initial users to share your product. Instead you can advertise to get that initial user base, and then your happy customers will help you to continue to grow. You could stop advertising at that point, but as long as your product is good you can probably grow even faster by continuing to market it to people.
Now sure, a lot of marketing is zero-sum. IE, Coke vs Pepsi and similar: ads whose purpose is to sway you between well-known competitors. But a lot of it does provide discovery for unknown products too.
And finally, most people expect it. I'm not exaggerating when I say at autotempest we get an order of magnitude more people complaining that we don't advertise enough than that we advertise too much. Often this will be new users who say something like, "This is great—wish I'd known about it years ago! You guys should do better marketing." Of course nothing would have stopped them from searching for a service like ours. We rank very highly on Google and such; but most people don't work that way.