The information you can derive from seeing a person's full financial transaction record is so much more "pure" than trying to parse the drivel they're posting on their FB feed.
People say a lot of things on the internet, and visit a lot of places. Trying to infer who they truly are and what they truly like from that is actually hard: signal to noise ratio is not great.
But when the time comes to actually spend money, peopl really tells you who they are.
It's the digital equivalent of "actions speak louder than words".
People say a lot of things on the internet, and visit a lot of places. Trying to infer who they truly are and what they truly like from that is actually hard: signal to noise ratio is not great.
But when the time comes to actually spend money, peopl really tells you who they are.
It's the digital equivalent of "actions speak louder than words".