If you ever get the chance to peek behind the curtain of these superstar online personas, it's refreshing to say the least.
People like to imagine that most gained popularity organically, but there's a lot of expensive marketing, gaming of algorithms and outright cheating (paying for followers/comments/reviews/likes, paying other personas to promote their own without disclosure etc).
It's a reminder that there are probably a lot of very capable, talented people out there who aren't as dedicated to making an online presence for themselves.
People like to imagine that most gained popularity organically, but there's a lot of expensive marketing, gaming of algorithms and outright cheating (paying for followers/comments/reviews/likes, paying other personas to promote their own without disclosure etc).
It's a reminder that there are probably a lot of very capable, talented people out there who aren't as dedicated to making an online presence for themselves.