Smell has a negative connotation. Scent is generally more pleasant in my opinion. Perhaps it was a marketing blunder.
iScents has both the double entendre and 90s cachet for the "i-thing" naming convention craze.
https://www.wired.com/1999/11/digiscent/
"You know, I don't think the transition from wood smoke to bananas worked very well." -Marc Canter
You're right that iThings were a huge craze in 1999.
https://www.youtube.com/watch?v=EExgxtJjRS8
Smell has a negative connotation. Scent is generally more pleasant in my opinion. Perhaps it was a marketing blunder.
iScents has both the double entendre and 90s cachet for the "i-thing" naming convention craze.