Riffing off the parallel thread about Google AI and how "corporations are controlled by humans" and can have moral values - no, corporations are controlled primarily by the market forces. When Tesla started branding line assist as autopilot, it put market pressure on others to follow suit. Hence, I'm absolutely not surprised about this ad and the associated warning in the manual.
Ideally, yeah, every manufacturer would have to take all the puffery out of their marketing, or better yet, talk about all the negatives of their product/service first, but I doubt I'll ever see that.