How could they? Americans are too paranoid to allow an ID card, much less a centrally tracked loyalty-points number to use at party-owned shopping, transit, utility, housing....
I think if you saw a similar system implemented in the US it would happen mostly with private companies doing it. The obvious place to start is some combination of social media and your credit card records. Crawling through your e-mails, search history, and Internet activity is another likely avenue.
This population has a shit life of pariahs, getting ripped off at the work place, avoiding check points on the road, worrying of being Anne Franked by ICE, never leaving the country, and generally avoiding airports and train stations.
I'm worried that paranoia is a thing of the past. I somewhat concerned that a (free) national ID scheme will be the result of the "Voter ID" push from the GOP in recent years.
You're thinking of the REAL ID. It's controversial if it counts as "national ID" or not but it's mostly linking state databases and settings a standard for security.
But I worry the West will be watching this closely to see how they might implement something similar.