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How is this different from paying for an adblocker? There is lots of good free ones.

I pay publishers I like for their content (buying newspapers, subscriptions, etc) and I don't get why Google should be the middleman in this.



It's not that Google "should" be the middleman in this, it's that Google "wants" to be be the middleman in this, since you paying for a subscription directly cuts them out of that sweet ad revenue.




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