Yeah, the main issue with the "scheme" is "works with your Google account to remove ads". So not only am I paying, I'm also inconvenienced by having to have a Google account and I have to be permanently logged in.
This is online music all over again. I'm not being presented with an option that is superior to the unprofitable solution I'm currently using. As long as using adblockers is a better experience than paying for content, it simply isn't going to work.