Apple announced a robotics project last month called "Liam". https://www.youtube.com/watch?v=AYshVbcEmUc It recovers "cobalt and lithium", "gold and copper", "silver and platinum".
Mentioning two different facts about their recycling programs on completely different pages of a holistic report about their environmental responsibility now constitutes "misleading the media?"
First, it's on the same page. The discussion of Liam starts 3 lines below the number 2204.
Second, the video clearly states that the gold from iPhones is recycled. It would be clearer to say that the phone parts which happen to contain gold are put into refurbished phones. It's not extracting the gold at all, and that's why it's misleading.
> First, it's on the same page. The discussion of Liam starts 3 lines below the number 2204.
And 2 lines above the gold it says 61,357,800lbs of total material, in a figure much more clearly connected than the ostensible paragraph.
When Liam is introduced on that page, Apple explicitly says it is "a line of
robots designed to disassemble 1.2 million phones a year." Unless you think the average phone weighs 61 pounds, it's obviously not responsible for the total material recycling chart above.
Nobody could possibly read this report and come away thinking that Liam is recycling millions of dollars of gold.
