This puts a lot of onus on the game developers to provide a good consumer experience. The hallmarks of great Apple products is when they get in there and say "no, you want it this way don't you?" This seems like capitulation or a punt more than anything.
What have they done for game developers? Almost nothing it seems. If anything, they've made it harder to reach Apple customers by fragmenting the experience across 3 form factors, with the same 70/30 revenue model. There doesn't seem to be any true rational why you would need an AppleTV, that another cheaper product doesn't do better, or something many people already have doesn't already do.
>... If anything, they've made it harder to reach Apple customers by fragmenting the experience across 3 form factors
Microsoft and Sony both sell tablets, phones, desktops and laptops as well as Apple. Of the three who's OS, development tools, deployment and hardware lineup seems most coherent to you?
> ...There doesn't seem to be any true rational why you would need an AppleTV, that another cheaper product doesn't do better, or something many people already have doesn't already do.
I don't think there's ever been a single Apple product ever released that people didn't say the exact same thing about.
What have they done for game developers? Almost nothing it seems. If anything, they've made it harder to reach Apple customers by fragmenting the experience across 3 form factors, with the same 70/30 revenue model. There doesn't seem to be any true rational why you would need an AppleTV, that another cheaper product doesn't do better, or something many people already have doesn't already do.