True. But that means that the old AppleTV is now the only hardware that Apple is selling which has no software support. Pretty unusual, considering they're still supporting the 4S.

They still sell the iPod nano, I would view the old apple tv like that.

Not everyone wants what the new ATV is offering. I have no desire for games, more apps, siri, etc., and as such am not willing to pay > $99 for it. For how I use it, the (soon to be) old-gen ATV is perfect and now it'll cost even less!

It was already reduced to $69 even before today's event.

Well, they're still selling it NOW; the new one doesn't come out til next month. I assume it'll vanish at that point.

They mentioned at the event when they announced the pricing of the new model, that the old apple tv will still be sold for 69$ (source: my memory and http://www.macrumors.com/2015/09/09/apple-announces-fourth-g... )